Supernova is a permission-based email marketing application. It is fully integrated
into the Voyager system. Supernova is an exemplary product in the area of electronic
communications, especially when utilizing email technology for brand building. If
you consider electronic email being a serious marketing medium, then you have to
differentiate yourself from spam wherever possible. Supernova helps you track every
single action your customer takes, whether they just open the email, request a brochure
or book an appointment. It also fits nicely into your SEO strategy and onto your
e-commerce or standard WEB site.
Supernova will do everything possible to reach the customer and will comply with
active standards related to email delivery. It will track email bounces by category,
provide opt out features and produce accurate reporting on the success of a particular
campaign.
It can deliver creative developed in almost any language in customized and personalized
form. Complex business rules may be applied for the system to choose a specific
creative for a group or for individual customers bringing your one-to-one marketing
strategy to a completely new level.